Product Metrics

Overview

Product Metrics is an AI-powered optimization platform for Google Shopping and Performance Max campaigns. It evaluates every product, segments it by performance, and syncs labels directly to your Google Shopping feed—so you can bid, budget, and structure campaigns around true profitability instead of averages.

Key Features

• AI product segmentation: Stars, Cash Cows, Question Marks, Dogs, and Drainers—auto-synced as labels to Google Ads for immediate action.
• First-party signal integration: Incorporate margins, return rates, stock levels, pricing competitiveness, and days in stock to prioritize profitable items.
• Performance Max clarity: Product-level insights and channel distribution to understand how automation allocates spend and where to rebalance.
• Break-even ROAS calculator: Set profitability thresholds using margin structure, returns, shipping costs, and VAT to guide bidding and segmentation.
• Smarter execution: Apply differentiated bids, budgets, and campaign structures per segment—without spreadsheets or static rules.
• Competitor price benchmarking: Identify pricing gaps that impact conversion and performance.
• Plans that scale: Free plan with unlimited product analysis and core dashboards; Pro plan at 1% of monthly Google Shopping spend with a 30-day free trial unlocks automated segmentation and advanced insights.

Why Try It

Most retailers overspend on underperforming products. Product Metrics reveals where budget is wasted and automatically routes investment to items that drive profit, helping teams lift ROAS and grow efficiently—while finally making sense of PMax performance at the product level.